When is crap not C.R.A.P.? We finally answer the age-old question: If something looks, feels, smells and tastes like C.R.A.P. … could it actually be good communication? By Steve CrescenzoMay 12, 2008 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.