PR When pitching, offer solutions rather than your own needs Journalists are busy filling air time and column inches; they want to know what magic you can do for them. Identify how you can interest their audience, and go from there. By Daphne Gray-Grant@pubcoachFeb. 10, 2014 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.