When the PR guy causes the crisis The San Francisco 49ers and the National Football League had to scramble when the team’s PR director caused a flurry by creating a media training video that didn’t quite measure up to community standards. … Crisis communications … By Ragan StaffAug. 6, 2007 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.