When you should create an infographic

This handy guide will help you decide whether the popular visual can help you spread your organization’s message.

Infographics are all the rage these days, but are they the best way to tell your organization’s stories?

An infographic from Feldman Creative and Infobrandz lists 25 concepts that are explained best through infographics. If your content aligns with any of them, consider producing an infographic to spread your message.

Here are a few of the concepts listed in the infographic:

Explain ideas with a metaphor: Present your topic as a metaphor to add interest and explain complicated concepts.

Make a guide: How-to guides and step-by-step instructions transfer well into infographics.

Make a comparison: Infographics neatly illustrate before-and-after and this-versus-that comparisons.

Describe your history: Want to explain your organization’s history, or how a product came to be? Use an infographic to illustrate the timeline.

Check out the infographic below for more ideas:

(View a larger image.) ​

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