Which restaurant chain has the most engaged Facebook fans? You might be surprised

You can rack up Facebook ‘likes’ and a large following until the cows come home. But those statistics don’t mean your fans are engaged with your brand.

The restaurant chain with the most engaged fans on Facebook is …

… drum roll please…


Surprised? Check out the finalists and their active fan percentages:

1. Denny’s (2.0 percent)

2. White Castle (1.7 percent)

3. Panera Bread (1.7 percent)

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.