10 ways to spin content marketing leads into gold

Quit pushing your products and help your audience do their jobs. Try a content campaign. Segment your database. All this develops relationships that lead to sales.

This free download from Ragan Communications offers a way to mine content marketing gold that pleases your audience while bringing a return on your investment.

Drawing on sources from PoliteMail, Dynamic Signal and SpeachMe, the tip sheet will form the basis of a successful lead-generating content marketing campaign.

Move away from marketing-speak and provide white papers, webinars, videos and other content that customers and others are eager to consume.

In this free download, you will learn:

  • How to create content that helps your prospects do their jobs better
  • Why case studies may be your best bet for reaching customers
  • What two-pronged approach makes a drip campaign a success
  • How to create a library of content and segment your database
  • How to establish authenticity
  • Why interactivity and personalization are on the rise
  • Why you shouldn’t just beg for leads, but exchange valuable data instead
  • The importance of communicating with your sales team
  • Ways to distribute your content
  • How to focus on the long game

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