Quit pushing your products and help your audience do their jobs. Try a content campaign. Segment your database. All this develops relationships that lead to sales.
This free download from Ragan Communications offers a way to mine content marketing gold that pleases your audience while bringing a return on your investment.
Move away from marketing-speak and provide white papers, webinars, videos and other content that customers and others are eager to consume.
In this free download, you will learn:
- How to create content that helps your prospects do their jobs better
- Why case studies may be your best bet for reaching customers
- What two-pronged approach makes a drip campaign a success
- How to create a library of content and segment your database
- How to establish authenticity
- Why interactivity and personalization are on the rise
- Why you shouldn’t just beg for leads, but exchange valuable data instead
- The importance of communicating with your sales team
- Ways to distribute your content
- How to focus on the long game