How to create videos employees love

A communicator’s guide to crafting videos that captivate and engage employees

At work, communicators compete with many distractions: social media, dozens of printed bulletins and memos, thousands of e-mails. Internal videos are one of the few ways to break through this uproar to reach employees with timely, high-impact, emotionally powerful messages.

But what constitutes a well-done internal video? Who should be in front of the camera? And what messages work best in this medium?

Kollective and Ragan Communications put together this guide filled with tips and real-life examples of ways to improve your internal video communication from start to finish.

Download the guide to learn:

  • Why video is a great way to engage staff
  • CEO videos boost internal engagement
  • 10 components of a successful internal video
  • How Mayo Clinic, Jones Lang LaSalle, Federal Reserve Bank of Chicago, and many more craft videos that captivate employees

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