How to launch an internal communications app

Thinking about creating an employee app, but don’t know where to start? Poll your employees. Gather focus groups. Establish a content process. This guide will walk you through the necessary steps.

You know mobile is the next big thing in employee communications. You’re considering launching an app for your organization.

Where to start, though? How can you sell it to your executives and make it a hit with your workforce?

A new, free tip sheet from Ragan Communications and Sitrion—“How to launch an internal communications app”— offers essential tips to get you going.

Mobile reaches a far wider range of employees than traditional communications do. Your workers are willing to engage with content on their smartphones in ways they won’t via the intranet. The question is how to make the app a portal of useful information that they’ll access time and again.

Download this tip sheet for advice from the experts on every step of your journey:

  • Poll your employees.
  • Gather focus groups, and create personas.
  • Research vendors with mobile employee app
  • Sell it to your executives.
  • Create “ one-stop shopping.”
  • Go big with the launch.
  • Follow up.
  • Establish a content calendar and process.
  • Always consider “What’s in it for me?”

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