Why benchmark? The benefits are numerous—if you do it right.
This free tip sheet from Ragan Communications and Meltwater lays out why the key to PR success lies in a program that gathers intelligence about your organization, competitors, audience, influencers, social media engagement, leadership performance and other factors.
It details why benchmarking is essential for mapping a successful PR campaign.
In this tip sheet, you’ll learn how to:
- Make metrics meaningful
- Better target your outreach
- Answer the question: “Am I killing it—or getting killed?”
- Understand your audience better—and your message penetration