State of PR 2020

A global report on the state of the industry today

How do your peers show their worth? What tools are they using? Which social media metrics are tops?

New research from Talkwalker delivers the crucial answers in its State of PR 2020 report.

Based on feedback from 3,700 respondents, this report is packed with insights into how PR and marketing communication pros measure achievements, use social media analytics and define their roles worldwide, all as the lines separating PR, marketing, social media and digital continue to blur.

PR pros are stepping up and into roles not traditionally part of their jobs. And it’s happening globally.

You’ll learn:

  • Which metrics PR pros use to prove their value
  • The top PR offering (hint: it’s not media relations)
  • Missed opportunities you should seize
  • How PR pros use social media to protect, measure and promote their brand
  • Metrics detailed in PR reports

The report also offers several free resources, including crisis management templates, metric lists to monitor, an online reputation management guide, top PR tools, and a list of Instagram influencers from the U.S., India, Indonesia, the Middle East, Germany, Australia, Singapore, the U.K, the Philippines and Australia.

Download your copy today!

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