With the introduction of tools enabling automated content generation, customer engagement, predictive analytics, crisis management and more, artificial intelligence is fundamentally changing the discipline of public relations.
ACCESSWIRE and Ragan Communications surveyed more than 200 external communicators about how they’re thinking about and using AI in their roles currently, and their hopes and concerns about the technology’s impact on the future of their practice. The results are detailed in this FREE report.
- What external comms professionals want to achieve using AI in the future.
- The tools many PR pros have tried and the ones they hope to implement.
- How they’re thinking about the way it will shape the future.
- The ways AI can improve PR and external comms processes.
- And much more.
Get in-depth data and first-person responses from other PR professionals just like you in this new report. Download today and see how your strategy compares.