Nearly every communicator is trying to harness the power of video—the most compelling and personal channel around. But how to do it right?
A practical guide from Ragan Communications and MediaPlatform offers ways to make this powerful format a successful part of your strategic communications.
From boosting engagement to creating in-house communications stars, video offers an array of advantages over other channels. This guide explains how to cash in on those benefits.
You will learn:
- How to start small—and win big.
- Why video is more dynamic.
- Ways to capture emotion through video.
- What it means when they say, “Every element in the frame is a character.”
- How video boosts authenticity.
- How to get your subjects out of their comfort zone—and into the audience’s.
- How one analytics company created in-house stars through funny videos.
- How to use video messengers to build trust.
- How video can enable dialogue.
- Video allows live polls and chats that boost engagement.
- Ways to connect webcast viewers through geography.
- What “executive hang-outs” can do for your organization.
Download your FREE guide now.