Who is your favorite writer?

The idea of “favorite writers” stuck with me, though I found the question difficult to answer.

Then recently, I got to meet Seth Godin, a writer I consider a “favorite.” How many of us, after all, could write books titled, “We Are All Weird,” “Purple Cow,” “Poke the Box,” “Watcha Gonna Do With that Duck?” or my favorite, “All Marketers Are Liars”? If one didn’t know better you’d think they were children’s books—and in some sense they are.

I am the “chief storyteller” at SAP and was backstage working at our recent Sapphire Now event in Orlando. Godin was a keynote speaker, and I told him that he is one of my favorite writers because his messages are simple, yet insightful.