PR Why a public apology will save your brand and let you move on Screw-ups happen—don’t add fuel to the social media firestorm when a simple mea culpa is what your audience is waiting for. By Lisa BaroneNov. 22, 2010 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.