Why and how to add POP to your writing

Crystallizing your purpose, objective and process is crucial to focusing your messages and fine-tuning how you convey them.

Ragan Insider Premium Content
Ragan Insider Content

Three essentials can help writers conceive, develop and execute their prose.

They’re easily remembered with the acronym POP: purpose, objective, process.

Here’s how they roll out:

1. Purpose. This is the overarching reason you’re writing. It might be the theme of your blog. Identifying purpose involves a macro-level understanding of what you’re trying to accomplish.

Consider Julie Powell, whose story was featured in the movie “Julie & Julia.” Powell’s purpose was to whip up 500-plus recipes, all drawn from Julia Child’s “Mastering the Art of French Cooking,” in 365 days—and then share the experience with a growing cohort of readers. Again, it’s the big-picture view of the endeavor.

[RELATED: Make sure your team is up to date on the latest skills, strategies and practices. Learn more about Ragan Training.]

For Brighter Writer, it’s about sharing decades’ worth of gathered writing and editing guidance with our websites’ readers.

Regarding internal emails, one’s purpose would probably be conveying work-related updates and other information to colleagues—and, in certain cases (ahem), making obscure pop culture references.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.