How to apply color theory in social media marketing

With a spectrum of hues, tints, tones and shades permeating online networks, a knowledge of their interplay is essential for communicators of all stripes (and plaids). Here’s a breakdown.

Ragan Insider Premium Content
Ragan Insider Content

Social media is visual.

Images (and, increasingly, video) are the most engaging content on all channels. 

The 3.2 billion active users across all platforms are eager for relevant content, and images are essential to capturing their attention. When people get information paired with an image, they remember 65% of that information three days later, compared with 10% retention of information heard. Facebook posts with images garner 2.3 times the engagement of posts without images.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.