Why and how to inject humor into your social media branding

Clever tweets, amusing memes and funny remarks when you answer questions about your products can attract new customers and deepen the engagement of long-time fans.

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Who doesn’t like laughing? Why not bring humor to your brand and make your followers happy?

A phenomenon has arisen in the world of social media marketing—the steady flow of humor as a consistent feature of a given brand.

That means not just being funny every now and then in a television commercial, but being funny in day-to-day interactions with fans and customers.

Why use humor?

Social media creates personal connections. By using humor you can show your fans that you your brand is human and relatable, so that more people will like it (actually like it, not just “like” it on Facebook).

In addition, humor grabs attention. It sets you apart from your competitors and gets people to notice your brand in a crowded field.

Finally, all these things contribute to more shares. More shares = more exposure.

So, even if humor doesn’t lead to direct sales, it is a great way to build consumer awareness and deepen fan loyalty.

Create your brand voice, and use it.

Your brand voice is essentially the tone—serious, informative, funny, helpful—that pervades your website content, social media posts and so on.

So, the first thing to do is to determine whether humor fits your brand voice.

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