Why and how to make the most of Twitter lists

You don’t hear much talk about them lately, but for me, Twitter lists are essential.

They’re not just for business strategy; this feature can help you build your personal brand, too.

So why am I Twitter lists’ No. 1 fan? I’ll give you five reasons:

1. It’s so easy. There’s no excuse not to make time to build your Twitter lists. It will make your life easier at the beginning, middle and end of the day.

Quick how- to: Create your lists from within your profile by going to the “Lists” section and click on “Create a List.” Come up with the titles of your lists, e.g., “Social Media Experts,” “Chicago Media” or “Friends and Family.” Then find the people you want to add, tap the screw icon next to their name on their profile, and then select “Add/Remove from Lists.” Pick the list. You’re done.

2. You won’t miss a thing. I go straight to these lists first thing every day to ensure I didn’t miss anything overnight with the key folks I want to follow. This way I can scroll through my top 50 favorite people to follow and interact with and let them know I’m paying attention.