Why and how to promote your brand on Instagram

A study by Simply Measured offers data points and insights to help you make the most of the visual-centric social media site.

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Ragan Insider Content

Shiny social media toys come and go, but Instagram has become a mainstay for the digitally savvy.

As Instagram started growing in popularity, marketers began circling the mobile app like sharks circling prey. Many marketers have dived into the app and have tested engagement strategies that rely heavily on the use of hashtags and flooding feeds with images.

This approach works if you have the resources to pull it off, but most marketers do not. When resources are limited, you’re wise to summon the power of data to optimize your efforts.

Luckily for us, Simply Measured has shared a study that features vital data points to help marketers make the most of their Instagram efforts. Let’s take a look:

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