Stop procrastinating, set aside your fears, marshal your writers, and DO it
I don’t care if you have five employees or 500 employees, if your company isn’t blogging, you’re missing a huge opportunity to:
I’m still amazed by the number of companies that don’t have an active blog. In study after study, companies that blog generate more return on marketing investment than companies that don’t.
For example, HubSpot conducted a study last summer comparing website performance of companies that blog with that of those that don’t. The study found that companies that blogged enjoyed:
I know, I know—you’ve heard this song and dance before. You know all about the benefits of blogging. Well, what are you waiting for?
Easier said than done
There is only one thing that keeps most organizations from blogging—fear. The most common fears include: