Why and how your organization should be using Facebook video

Both the volume and engagement numbers for the social network are staggering. Here are some tips for creating online videos and making them supremely appealing to your fans.

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Facebook video is taking over. Last year, for the first time, it surpassed the number of YouTube videos uploaded to the site.

According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos.

Another study by SocialBakers revealed that even when Facebook videos were not as popular as YouTube videos, they received a 40 percent higher engagement rate on the social network.

Although it’s important for brands to make use of various types of marketing channels, uploading videos directly to Facebook can greatly benefit your page. The following are some tips on how to do it so that your campaigns are as effective as possible:

Use video to build your page

Facebook videos should be seen as tools to increase your number of page “likes” and the amount of “likes” on your content. They should also get conversations going on your page among your fans and followers.

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