Why community managers should think like art directors

With the rise of Pinterest and Instagram, it’s clear people love images. Here’s how to use them to bring social media engagement to a whole new level.

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By now, we’ve all heard the news: Social media is all about visual storytelling.

Facebook’s Timeline changed the way people share visuals on the social network.

Infographics have taken over the Web. (OK, that might be a little extreme, but it seems like I can’t go two clicks without seeing one.)

Pinterest recently blew up, and continues to drive significant traffic to company websites.

Instagram continues to climb the social media charts as one of the hottest apps in terms of company usage.

This means community managers must have a keen eye for design and photography.

Sound familiar? I’ll tell you what it reminds me of: an art director.

This is a bit odd for us old PR folks. Art direction? That’s for the designers. We don’t do that.

Guess again—we do now. At least, we will if we want to survive—and thrive—in the social media world.

What am I talking about? Consider the following scenarios:

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