For executives and communication managers who are trying to manage writers, some friendly advice Sticks and stones will break my bones, but words will break my spirit. That’s because I’m a writer. Words like, “dull,” “clunky” and “awkward,” if ever applied to my prose by an editor I respected—well, I have no idea how that would feel, because it’s never happened. But I wonder if I’d survive it. But all writers have dealt with other hurtful words from editors and top executives—unnecessarily hurtful words. Words like, “This story doesn’t work.” What do you mean, it “doesn’t work”? You’d be more specific if you were talking to your automobile mechanic about your car. Another one: “I don’t know, Joe. It just isn’t compelling.” Well, that’s funny: I poured my heart’s blood into it for two straight weeks. “I’m afraid this story is neither fish nor fowl.” There are editors who love to say things like that. And there’s the worst one. This one comes from top executives mostly. “You’ve missed the mark.” Dear boss: Prove it. You won’t be able to! Why? Because this is communication! There is no “mark”!