They might love to read them, but that doesn’t mean employees want to become bloggers
Blogging is more than popular, it’s revolutionary. Blogging has turned ordinary Joe and Janes into celebrated authors, and celebrities. However, for every Arianna Huffington, there are millions of Joes and Janes that have contributed one or two posts and subsequently never return again to the blogosphere, and hundreds of millions that will never try blogging.
Consider for a moment some telling statistics:
By the numbers, the number of blogs to unique users is about 7.5 percent. However, many active bloggers have multiple blogs. The reality is, less than 1 percent of Internet users have an active blog. However, those that regularly write and contribute to a blog is a fraction of that 1 percent. Employee blogging statistics are far less impressive.
Consider the results of The Intranet 2.0 Global Study 2010 (526 respondents):