Not that long ago, a chorus of voices rose in opposition to advertising campaigns that drove consumers directly to a Facebook page at the expense of the company’s website. They raised all kinds of alarms over this approach, from lack of control (what happens if Facebook shuts down?) to SEO issues (why would you want to share the link love with Facebook?).
Now Jay Baer insists Facebook is killing your website. On his thought-provoking Convince & Convert blog, Baer, writes:
Like print newspapers, basketball players under 6 feet tall, and the McRib sandwich, the website as we know it will soon be a thing of the past – a quaint reminder of the original Internet era…RIP websites. It was great while it lasted.
As usual, Baer’s case is well-argued and worth reading. Facebook’s assault on websites, he says, is being waged on three fronts:
While all of this—and more—is true, it doesn’t mean you should abandon your company website. In fact, I can’t find a single instance of a company, large or small, that has disabled its website and started pointing audiences exclusively to its Facebook page.