Why grammar and spelling matter in content marketing

With all the online materials vying for readers’ eyes, strict attention to syntax, usage and other details can be the difference between closing a deal or losing a would-be customer.

Ragan Insider Content

There’s a huge amount of pressure on marketers, not just to create content, but to create lots of it.

This pressure can lead some down a slippery slope where quality is forsaken for quantity. Spelling and grammar are a key signal of high-quality content and must not be neglected.

Here are a few ways these factors can enhance or undermine your content marketing efforts:

Brand/business credibility

Particularly when it comes to potential customers who are completely new to your brand and business, poor spelling and grammar can be a major turnoff.

No matter how big or small the products or services you’re selling, you could be planting a seed of doubt in your prospective customers’ minds.

They might start wondering how seemingly small errors translate to the rest of your business, which can affect everything from conversions to engagement metrics such as bounce rate.

Headlines and click-through rates

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