Social Media Why McDonald’s flap over franchisee’s politics actually helps PR pros The huge kerfuffle over a payroll-envelope stuffer containing a franchise owner’s take on who his employees should vote for proves that every company needs a crisis-ready media relations team. By Ari B. AdlerNov. 1, 2010 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.