Why McDonald’s flap over franchisee’s politics actually helps PR pros

The huge kerfuffle over a payroll-envelope stuffer containing a franchise owner’s take on who his employees should vote for proves that every company needs a crisis-ready media relations team.

McDonald’s Corp. is working to get some Egg McMuffin off its face after a story hit the Internet about a franchise in Canton, Ohio, distributing a paycheck stuffer suggesting which political candidates the employees should support.

The McDonald’s legal team will be working overtime trying to pull the company out of the deep fryer on this one, but that’s not the most interesting thing to me. As a media relations professional, I’m interested in seeing how one of the world’s most-recognized global brands deals with a local mistake that spreads across the world.

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