Why now is a great time to consider TikTok

Two executives who have staked their future on the short video platform share why they think it’s never been a better time to consider investing in TikTok content.

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Is now the time to get your brand involved on TikTok?

Consumers in the U.S. are stuck in their homes to wait out the COVID-19 crisis, and brand managers are looking for ways to connect with new audiences. TikTok has had a meteoric rise in recent months, with some celebrities and brands finding success with the short video format.

Brian Mandler and Brian Nelson saw an opportunity and created The Network Effect, a digital agency primarily focused on TikTok as a marketing platform.

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Here’s what they say are some of the opportunities that exist for organizations that want to take a risk:

PR Daily: Why should brands consider TikTok? What are the advantages?

Mandler and Nelson: It hits Gen-Z right on the bullseye and growth/engagement is massive both domestically and internationally. It’s also addictive, interactive and an easily consumable short form video.

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