Why PR pros make great parents

Public relations disciplines translate well to shepherding small children—and larger humans, too.

What’s the secret to parenting?

Mankind continues to seek answers regarding the vexing pursuit of child-rearing, but I may have found a break in the case.

There’s no right way to raise little ones, and no proven methods of fostering responsible consumption of cookies or “Paw Patrol,” but it’s clear that PR pros have a huge head start when it comes to parenting. Public relations practices, precepts and strategies are ideal training for handling Planet Earth’s bumpiest, most confusing ride.

Here are five areas of expertise that make PR practitioners natural shepherds:

1. Dealing with and defusing crises. Parents deal with crises every day. Whether it’s a fight at school, an accident, a stomach bug or “Peppa Pig” not fully recording on the DVR, PR experts are well equipped to respond and reach an amicable solution. Children create crises like LeBron James scores baskets, so crafting a family crisis communication plan might not be out of order.

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