Why PR pros should avoid the email ‘blast zone’

Copied-and-pasted emails with all-caps subject lines, sent to dozens of reporters and bloggers, will only lead them to ignore you. Here’s what you should do.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.