However, what you call it—well, that is confusing. Is it public relations? Social media? Digital communications? Marketing communications? Let’s look at the first two.
According to our friends at Wikipedia, public relations (or PR) is a field concerned with maintaining public image for high-profile people, commercial businesses and organizations, and nonprofit associations or programs.
Is this what it is? Sounds a bit too corporate for the work we do here and what other agencies are doing for their clients. I guess this would fit into philanthropic endeavors or some sort of lobbying work, if you take it by their definition.