Why the executive interview is a fraud Of all business media practices, the most dreadful is the executive message in the form of an “interview” with the company president or CEO. By Ragan StaffDec. 9, 2008 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.