Why these experts think going viral is overrated
Join us for our conference webcast and discover how to create lasting engagement.
We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight.
But the reality for today’s brands is that one outstanding post isn’t enough to move the needle. Here are just a few reasons from the experts at the Social Media Conference for PR, Marketing and Corporate Communications Webcast:
1. It’s about quality, not quantity. Having a lot of followers means nothing if they’re not engaging with your brand. That’s why American Airlines prioritizes customer interaction on online platforms.
Become a Ragan Insider member to read this article and all other archived content.Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.