Why writers will always be at the heart of great messaging

Let the world ‘pivot to video.’ Communication will always have a place for the written word, and for those who do it well.

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Writers—who are often prone to melancholy and self-doubt—are especially vulnerable to professional anxiety.

What am I doing with my life? Will there be a job for me next year—or next week?

Unlike artists or engineers, who can point to sculptures or bridges and say, “I built that,” we writers have words. We construct narratives—which are often undervalued and underappreciated.

Writers have fallen on especially tough times. You’ve probably heard about the multitude of publications that have slashed editorial staff in favor of video-centric talent. Entire newsrooms have been culled in the quest for lucrative video ad dollars. Today, we’re all subject to the whims of anxious executives, social media sovereigns and the specter of automation.

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