Why you should invest in Instagram Stories

Want to appeal to new audiences? Go partner-hunting on Instagram Stories, says this inveterate publicist. Your point of entry is the “account takeover” via Instagram.

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Instagram Stories have only been around for several months, but some good Instagram marketing opportunities have emerged. For starters, consider “account takeovers.”

An “account takeover” is a close collaborative partnership, almost like teaming up with another you, which lets you appear in each other’s stories. Unlike a collaboration on Snapchat (where you must log in to the other person’s account), all you do is send the host account a photo or 10-second video for them to upload. These takeovers are a 50/50 value exchange—a partnership that’s mutually and equally beneficial.

A takeover is the same as getting a cool guest to appear regularly on your podcast or YouTube show. If someone with influence shows up in your domain, their appearance has the same effect as an endorsement.

Here’s how it works

Whether you have an account as a business, as an influencer or just as a PR pro, any takeover will help your brand. From the perspective of the person who hosts the takeover, you introduce someone who brings additional value to your audience.

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