Why your employees need social media training

In today’s workplace, skill in navigating online platforms is essential to doing business, yet training in the intricacies is sorely lacking. It’s time to bring your staffers up to speed.

“Facebook? I use that every day. Who needs to be trained in it?”

Employee sentiment like that has become the stuff of nightmares for companies. Why? As businesses race head on into the social media arena, the modern workforce is still ill-equipped to help unlock its enormous value.

An estimated three-quarters of consumers now say social media influences their buying decisions. Nearly 90 percent of US companies are using Twitter, Facebook and other networks—all jockeying for their share of the estimated $1.3 trillion in value that social media stands to unlock.

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