Why your HR team should hire a marketer

Employees are internal clients, of course, but burnishing your organization’s employer brand is essential to attracting, hiring and retaining top talent.

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Cross-departmental collaboration is helping organizations tap employees’ skill sets in new and exciting ways.

Consider how well HR and marketing work together. Given that HR handles recruitment and is increasingly focused on managing the employer brand, including a marketer on your HR team makes sense.

According to Harvard Business Review, 40 percent of CEOs surveyed said they rely on employer branding to secure their long-term hiring needs. When it comes to branding, who better than a marketer to take the lead?

Explore these six key reasons why your HR team could use a marketer:

1. HR is rooted in marketing principles. HR pros play an integral role in shaping culture, from the way the employer brand is represented during recruiting to the way employees perceive the company. As com says, “The authenticity of the employer brand depends on HR and marketing working together to create an employee experience that is true to the brand.”

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