Social Media Will brands and users want a Facebook ‘want’ button? Retailers and social media pros are mostly optimistic about the news that Facebook will soon enable brands to open up their posts to be ‘wanted’ as well as ‘liked.’ But there are some doubts. By Matt WilsonOct. 10, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.