Klout announced a radical overhaul to its scoring system, site design, and score transparency. But what is the real impact? Will it make a difference?
I had a chance to speak to Klout CEO Joe Fernandez to try to determine the depth of the changes that were announced—and answer the question on everybody’s mind: “Will my Klout score drop?”
Substantially more data points
The new site will be introduced this week to a small set of users and will roll out in increments over the course of the next few weeks, Fernandez says. Among the most important changes, Klout announced that it is beefing up the robustness of its scores by looking more broadly and deeply across social platforms:
Tempering the vacation effect