With a new Web site, a staffing firm garners awards and new clients

‘Best in Show’ honors are nice, but wait until you see the spike in their traffic

With its Web site lagging its clients’ needs, the staffing company QPS knew it had better get to work.

Even without relying on customer feedback, QPS Companies’ director of marketing, Jill Wellskopf, knew the site was “static.” Simply adding social media wouldn’t deliver the requisite improvements.

The old “Web site told about the company but it didn’t pertain to both audiences,” people looking for work, and companies looking for people. “We felt it was really important to cater to both sets of customers and provide exactly what they were looking for.”

By 2007, the company, which serves Wisconsin and Illinois, had grown significantly and was outpacing its Web site, last redesigned in 2005. So it set its sights on its site.

In June 2008 it had a completely redesigned site with a more than 450 percent increase in overall traffic, a 250 percent increase in candidate applications, and an average of 4.39 minutes spent on the site. QPS also went on to win the “Best Corporate Web site” and “Best in Show” awards from the American Staffing Association.