Let the calendar remind you not just that it’s January—but it’s also 2010!
It’s that time of year again: time to make a well-intended list of our priorities for the new year—all of which we’ll forget come Jan. 16 or so.
But it shouldn’t be so. When doing your company’s strategic planning, new year’s resolutions are not made to be broken. They should chart your company’s success for the next 365 days and well beyond.
If you’re having trouble making your company’s new year’s resolutions with respect to your public relations, marketing and overall branding goals, here—allow us:
1. This is the year I will finally align my brand’s identity with the brand we wish our company to have, not just that which has sloppily evolved over time.
2. I resolve to at least monitor Internet conversations relevant to my company, its product or services, my industry and my competitors, even if I do not plan to “engage” in social media in 2010.
3. I will engage the C-suite of my organization to align the business’s overall objectives and priorities with that of my entire communications program.
4. I commit to bringing my Web site out of the 1990s and into the second decade of the 21st century.