Words & Numbers

"Before long, the next hot medium will emerge. The proud inventor and the trade press will probably declare the death of e-mail, the Web, print and the rest of those tired forms of mass communication that came before. And smart communicators will smile, shake their heads and figure out new ways of putting all those instruments to work in the best possible arrangement." —Ragan Report technology columnist Jerry Stevenson

1,400The number of bulk e-mails the average person will receive in a year.


"I had a friend who convinced a woman in a bar that if she didn't go home with him, then the terrorists had won." —JECM columnist Steve Crescenzo, on the lengths to which some marketers will go to trade on the Sept. 11 terrorist attacks

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