In this new world of work, people connect with you online before they meet you in person. Digital profiles have become essential to career success. It’s critical that your virtual brand match your real-world persona.
If you must choose one digital profile to perfect, make it your LinkedIn profile. It’s often the first place people visit when they want to learn about you.
Even if someone starts with a Google search, he or she will likely end up on your LinkedIn profile; it’s usually one of the top three results Google displays.
A stellar LinkedIn profile isn’t just nice to have-it’s an essential personal branding tool.
And the bar is high for marketers. People viewing your profile assume that if you can market a product, you should be able to market yourself.
After people see your headshot and read your headline, they’ll check out your summary. It should pique their interest.
1. Create context
Before you write your summary:
2. Collect content
Think of your content under the categories described below, then fill in the buckets: