Writing for a weary, worn-down workforce

COVID-19 continues to put communicators in a tough spot. Here’s how to maximize your output and creative energy during this anxious, stressful time of life.

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Better days ahead

It’s OK if you’re feeling fed-up, sluggish, worried or just plain lousy these days.

It’s understandable. Chances are your employees and colleagues are struggling mightily, too. We are, still, firmly in the grip of a global catastrophe, with no happy or tidy ending in sight.

However, that doesn’t mean your work must suffer or be a gloomy slog. Communicators are in a position to find and share good news—or to at least be uplifting, informative beacons in the middle of a storm. Here are three ideas to keep in mind as you craft messaging amid an ongoing pandemic:

1. Write for yourself, too.

It’s good to stretch those writing muscles in new and different ways. As Natalie Proulx shares in The New York Times, “Writing can also be deeply therapeutic. It can be a way to express our fears, hopes and joys. It can help us make sense of the world and our place in it.” In the same article, she offers 12 writing “assignments” (geared toward students but good for folks of all ages) to stoke creativity while enduring the pandemic, including:

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