You sexy thing: How to jazz up your social media feeds

The Commerce Department turns a dry federal agency into a hip online presence. Steal tips here.

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Think it’s hard coming up with an alluring social media presence for your organization?

Try attracting followers with Mr. Unsexy himself: your old goat-bearded Uncle Sam.

“I’m with the U.S. Department of Commerce,” concedes Mike Kruger, director of digital engagement at that agency. “We’re about as unsexy as it gets.”

Despite that, Kruger’s team has found ways to make Twitter, Facebook, blogs and other platforms attractive, even with no budget, as he explains in a Ragan Training video.

In a witty session titled “Bringing sexy back: Engaging social media tactics you can use, even if you’re not a big brand,” Kruger reveals how to win love through your favorite digital platforms.

1. Tell stories.

You know you should be storytelling, but where do you find good ones within your cardboard-manufacturing plant?

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