You won’t believe what’s replacing clickbait headlines!

Readers are tiring of pap like the above. So, how can you catch their eyes and get your article opened and read? You might try accurately conveying the content inside. What a concept.

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Ragan Insider Content

Facebook recently made changes to its News Feed to reduce the amount of clickbait clogging everyone’s stream.

“We’ve heard from people that they specifically want to see fewer stories with clickbait headlines or link titles,” the Facebook announcement says. “These are headlines that intentionally leave out crucial information or mislead people, forcing people to click to find out the answer.”

For example:

Although Facebook’s move has not sounded a death knell for clickbait (especially given all the fake news stories during election season), their decline began a long time ago, with Upworthy publicly ditching its approach to writing shocking headlines last year.

The bottom line is that readers have tired of being tricked into reading stories that don’t hold up to the promise. That raises the question: What types of headlines will they click on?

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