Facebook recently made changes to its News Feed to reduce the amount of clickbait clogging everyone’s stream.
“We’ve heard from people that they specifically want to see fewer stories with clickbait headlines or link titles,” the Facebook announcement says. “These are headlines that intentionally leave out crucial information or mislead people, forcing people to click to find out the answer.”
Although Facebook’s move has not sounded a death knell for clickbait (especially given all the fake news stories during election season), their decline began a long time ago, with Upworthy publicly ditching its approach to writing shocking headlines last year.
The bottom line is that readers have tired of being tricked into reading stories that don’t hold up to the promise. That raises the question: What types of headlines will they click on?