So, what do you do once your 36-second YouTube video garners more than 150,000 views and, in the process, gets a ton of national (and some foreign) media attention?
That was the big question on Wednesday morning, about 36 hours after my friend Lindsey Miller and I created and posted a video in which she asked actor Joseph Gordon-Levitt on a date.
Well, the other big question was (and still is) whether he’ll say yes. It’s not farfetched. Gordon-Levitt, you see, stars in “50/50,” a movie about a 20-something with cancer. Miller is “a super cute 26-year-old gal” (per E! Online), and she has cancer, which she writes about in her blog.
Given what Miller and I learned as Ragan Communications colleagues about social media, viral videos (including how not to shoot a video), and PR, we decided to take Miller’s wish to go on a date with Gordon-Levitt to the next level. Call it video dating 2.0.