Honda gives top Pinterest users $500 to stop pinning
The automaker's approach to Pinterest appears counterintuitive: asking people to stop pinning for a day. But there's a method to that madness.
By Matt Wilson | Posted: April 27, 2012
When Honda joined Pinterest about two weeks ago, it did so in a fairly unconventional and, some might say, counterintuitive way. It asked some of the site's top users to stop pinning for a day, or to use Honda's terminology, take a "Pintermission." "We're asking these folks to just take a day break," says Lauren Ebner, assistant manager of social media at American Honda Motor Co. "But at the same time, come back to Pinterest and pin photos of what you've d
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