Report: Words including ‘look’ and ‘watch’ don't engage Facebook fans
A new study shows that catchy words such as like and click aren’t the best at getting fans to follow through to your content. Try using pictures instead—or (go figure) the word chocolate.
You littered your Facebook page with words such as like and click , and made clear to your fans that you wanted them to do just that. But they breezed right by your headlines leading to all that great content you created. On the other hand, they clicked like crazy on the photos. What gives? A new report by a company that created an analytical tool for Facebook shows that words such as like, click, watch and look won’t draw eyeballs to your content. What w read more...
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