No money for travel or training? We've got the solution for you and your entire comms team.

It's not impossible—it just takes some work. To find out if your efforts are paying off, track these metrics.

Of 29 bars officials in New Jersey raided Wednesday for allegedly putting lower-quality liquor in high-end bottles, 13 were T.G.I. Friday’s locations. Folks took to Facebook to let the restaurant chain have it.

The fan-created annual tribute has garnered 40,000 Facebook ‘likes,’ but the maker of Nutella took legal action to stop it. Then it reversed itself. Did the company turn great publicity into irreversible damage?

English degrees aren’t typically thought of as gateways to incredible monetary success, nor steady employment for that matter, but a few famous degree holders offer hope.

These platforms can help brand marketers seeking to engage audiences and key online voices, as well as monitoring conversations and other mentions.

Speakers from the Mayo Clinic, Rush University Medical Center, and more will spill their secrets for powerful and effective health care communication.

The smilies, frowny faces, and sideways looks that people type using keyboard symbols are fun and lighthearted, but they’re not appropriate for every business conversation.

This infographic explores the psychology of color and suggests why brands like McDonald’s and Pizza Hut prefer red whereas Lowe’s opts for blue.

Are you ready to launch a hashtag campaign? The White House, Mercedes-Benz and UNICEF India offer some inspiring ideas.

In between scheduling posts and hunting for relevant memes to share, remember there are real people on the other side of your exchanges.

The logo, the product, the service—these are not the foundation of your brand. Your people are. Help your brand reflect your culture and mission by understanding these elements.

So, you're having a 'conversation' with fans on your online platforms—great! But if you're not turning that into actual business transactions, you're missing the point.

The late author and screenwriter said a number of inspirational (and useful) things. In honor of what would be her 72nd birthday, we look back on some of our favorite Ephron words.

Although 80 percent of small and mid-size businesses plan to use social media more this year, other stats prove they aren't doing a good job of engaging customers on it.